Ayurvedic Products Market Size, Analytical Overview, Growth Factors, Demand, Trends and Forecast to 2027
Global Ayurvedic Products Market Overview
As mentioned in the latest report published by Market
Research Future (MRFR), the Global Ayurvedic Products Market is estimated to
witness a 4.2% CAGR during the forecast period. Many factors are influencing a
significant rise in the growth rate between 2017-2023.
Ayurvedic Products are generally used in personal care and
healthcare products. Ayurvedic products originated from India, and thus, the
concentration of ayurvedic product suppliers is the highest in the country.
Increasing adoption of traditional methods for medicinal
purposes is observed to cause a significant boost in the global Ayurvedic
Products Market Growth With a rise in the working woman population,
rising disposable income, and a growing inclination towards chemical free and
herbal cosmetics are some of the primary factors contributing to the ascension
of the global ayurvedic market. Apart from personal care, ayurvedic healthcare
products are widely used to cure asthma, hypertension, allergies, nervous
disorders, insomnia, and inflammation. Such a wide scope of application is
bound to promote noticeable growth in the global ayurvedic products market.
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Market Segmentation
The Global Ayurvedic Products Market has been segmented into
product type, specialty attributes, distribution channel, and region.
On the basis of product type, the global ayurvedic
products market is segmented into healthcare and personal care. Among the two,
the healthcare products segment is likely to garner a larger share of the
global ayurvedic products market. Such market command can be attributed to the
growing consumer preference of natural and side-effect free treatments, in
contrast to western medicine.
Based on specialty attributes, the global ayurvedic
products market is segmented into GMO-free, organic, and vegan. The organic
segment is anticipated to lead the global ayurvedic products market through the
forecast period. This can be accredited to the mounting awareness of the health
benefits of organic medicine and organic skincare products.
Based on distribution channel, the global ayurvedic
products market is segmented into supermarket/hypermarket, drugstores,
convenience stores, specialty stores, and e-commerce. While the sale through
drug stores is growing at a significant rate, the supermarket/hypermarket segment
is expected to hold the biggest share in the global ayurvedic products market.
Key Players
The Global Ayurvedic Products Market has many prominent
players including Natreon Inc (U.S.), Dabur India Ltd. (India), Patanjali
Ayurved Limited (India), The Himalaya Drug Company (India), Basic Ayurveda
(India), Herbal Hills (India), Planet Ayurveda (India)
Detailed Regional Analysis
The Global Ayurvedic Products Market is regionally segmented
into North America, Asia Pacific, Europe, and Rest of the World (RoW). Asia
Pacific is assessed to hold the largest share in the global ayurvedic products
market during the conjectured timeline. North America is estimated to follow
Asia Pacific and hold the second largest market share for ayurvedic products.
High demand for ayurvedic products owing to increasing disposable income in the
developed countries present in Asia Pacific and North America are promoting
heavy ascension in the ayurvedic products market. Some of the major importer
nations for ayurvedic products include the U.S., Germany, China, France, and
Canada. Economic growth and developed trading channels are driving the
ayurvedic products market in these countries.
Industry Update
June 2019
CESC Ventures will acquire a major stake in Herbolab India
Pvt. Ltd., an ayurvedic medicines and products manufacturing company under the
brand name ‘Dr Vaidya.’ Such an investment in Herbolab by the Sanjiv Goenka
Group will enable the expansion of the company’s existing product portfolio and
bring synergies.
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